New Want to try first? Free forever โ€” 1 client, no credit card →
Pricing

Pricing that respects your margin.

Start free with 1 client. Upgrade to Solo when you need AI generators. Move to Pro when 5 clients isn't enough.

See the 5% platform fee on built-in billing
You keep (95%)
$1,501/mo
Platform fee (5%)
$79/mo
The 5% platform fee applies only to what you bill clients through VitalCoach. Your plan subscription is billed separately and is not reduced by it. Figures are calculated from the number you entered โ€” not a projection of what you will earn.
Free
$0/forever
Always free ยท no credit card
1 client. Run a real client end-to-end, free.
  • 1 active client
  • AI workout generator
  • 84-day nutrition drip (SMS sequence)
  • AI-drafted client check-ins
  • Milestone detection (PRs, streaks, phase-ends)
  • Exercise library + PDF export
  • Session logging + client mobile app
  • Form-check video review queue
  • Built-in client billing (we collect, you keep 95%)
  • White-label branding (your logo + colors)
  • Priority support
Create free account
Solo
$19/month
Billed monthly ยท cancel anytime
Up to 5 clients, with the AI generators switched on.
  • Up to 5 active clients
  • AI workout generator (Claude Haiku)
  • 84-day nutrition drip (SMS sequence)
  • AI-drafted client check-ins
  • Milestone detection + AI celebration copy
  • Exercise library + PDF export
  • Session logging + client mobile app
  • Form-check video review queue
  • Built-in client billing (we collect, you keep 95%)
  • White-label branding (your logo + colors)
  • Priority support
Start 14-day trial
Most popular
Pro
$79/month
Billed monthly ยท cancel anytime
Unlimited clients, Claude Sonnet, and built-in client billing.
  • Unlimited clients
  • AI workout generator (Claude Sonnet)
  • 84-day nutrition drip (SMS sequence)
  • AI-drafted client check-ins
  • Milestone detection + AI celebration copy
  • Exercise library + PDF export
  • Session logging + client mobile app
  • Form-check video review queue
  • Built-in client billing โ€” we collect payments, you keep 95%, monthly payout on the 1st
  • White-label branding (your logo + colors)
  • Priority support
Start 14-day trial
Studio
$199/month
Billed monthly ยท cancel anytime
The only plan that white-labels the client app.
  • Unlimited clients
  • AI workout generator (Claude Sonnet)
  • 84-day nutrition drip (SMS sequence)
  • AI-drafted client check-ins
  • Milestone detection + AI celebration copy
  • Exercise library + PDF export
  • Session logging + client mobile app
  • Form-check video review queue
  • Built-in client billing โ€” you keep 95%
  • White-label branding โ€” your logo + colors on the client app
  • Priority support
Start 14-day trial

Voice receptionist, missed-call text-back, review replies and the web chat widget are not part of any VitalCoach plan โ€” they are the separate + bizbot add-on below.

๐Ÿ’ฏ 30-day money-back guarantee โ€” if VitalCoach isn't right for you, email us within 30 days for a full refund, no questions asked.

Compare plans

FeatureFreeSoloProStudio
Active clients15UnlimitedUnlimited
AI modelโ€”Claude HaikuClaude SonnetClaude Sonnet
AI workout generatorโ€”IncludedIncludedIncluded
84-day nutrition drip (SMS sequence)โ€”IncludedIncludedIncluded
AI-drafted client check-insโ€”IncludedIncludedIncluded
Milestone detection (PRs, streaks, phase-ends)Detection only+ AI copy+ AI copy+ AI copy
Exercise library + PDF exportIncludedIncludedIncludedIncluded
Session logging + client mobile appIncludedIncludedIncludedIncluded
Form-check video review queueโ€”โ€”IncludedIncluded
Built-in client billing (we collect, you keep 95%)โ€”โ€”IncludedIncluded
White-label branding (your logo + colors)โ€”โ€”โ€”Included
Priority supportโ€”โ€”IncludedIncluded

Frequently asked.

What's included in the Free plan?

1 active client, full access to the dashboard / clients / messages / payouts UI, the exercise library, session logging, and PDF export. AI generators (workouts, nutrition, check-ins) and built-in client billing are paid-tier features โ€” upgrade to Solo from $19/mo to unlock AI.

How does the 5% platform fee on built-in billing work?

If you bill clients through VitalCoach's built-in billing, we're the merchant of record: we collect the payment, keep 5%, and pay you the other 95% on the 1st of each month. Payouts go via bank deposit, PayPal, Wise, or paper check ($50 minimum). The 5% is separate from your plan subscription and does not reduce it.

What happens if I hit 5 clients on Solo?

You can keep coaching all 5. Inviting a 6th client prompts you to upgrade to Pro for unlimited.

What happens after my 14-day trial?

You'll be billed at the plan you chose. Cancel any time before day 14 โ€” your data stays.

Can I switch between plans?

Anytime. Upgrade is instant. Downgrade applies at the next billing cycle.

Do you charge per client?

No flat per-client fee. Solo is $19/mo (5 clients), Pro is $79/mo (unlimited).

Is the AI content reviewed?

Yes. Per CA SB 942, all AI-generated workouts and nutrition plans are clearly labeled and require trainer review before sending.

Do you offer refunds?

Cancel within 30 days of your first paid month for a full refund. Email hello@bizbottech.com and we'll process it same day.

Learn more before you decide

Free guides on pricing, getting clients, and keeping them โ€” written for independent coaches.

Online personal trainer pricing guide
How to price your coaching so it respects your margin โ€” and what clients expect to pay.
How to get online coaching clients
Practical ways to fill your first 5 client slots without a big ad budget.
Online coaching client retention
Keep clients longer โ€” the habits and check-ins that lift adherence and lifetime value.
Full platform ยท No-brainer add-on

Add the entire bizbot platform for $67/mo

Bundles all 6 Orbit modules โ€” Voice receptionist, Recall (missed-call text-back), Stars (review automation), Confirm (booking), Scout (lead-finder), Chat (web widget) โ€” chained by an AI orchestrator across one customer record inside your business. The same full AI-receptionist platform โ€” all 6 Orbit modules โ€” for $67/mo on top of any VitalCoach plan.

  • 24/7 AI receptionist on Retell
  • Missed-call text-back in <10s
  • Auto-booking from text replies
  • Review reply drafting
  • Lead-finder dashboard
  • Web chat widget + brain feed
Talk to us about + bizbot
The + bizbot add-on is not self-serve โ€” there is no checkout for it. This opens a contact form and we set it up with you.
Add-On Price
$67/mo
on top of any VitalCoach plan

included
6 modules
one $67/mo add-on
Important: VitalCoach is a productivity tool for fitness professionals โ€” not medical advice, diagnosis, or treatment. AI-generated programs and messages are drafts for a qualified coach to review before sharing with clients. Coaches are responsible for client safety and should refer clients to a licensed physician, dietitian, or therapist for any medical, nutritional, mental-health, or injury concerns.